I have recently started my internship for this summer at Discovery Studios in Los Angeles, California. Discovery Studios is a branch of the Discovery channel that focuses on making new TV shows to keep or to sell to other TV channels. My job includes finding out what our network, and other networks are looking for in a TV show and then find talent that could be great for a show on that channel. I think my job directly involves the A.D.D.I.E Model. Right now, I am in the middle of the first stage, analysis. I am analyzing my target audience and finding out their "needs" and the best delivery options for those "needs".
For example, right now I am doing a lot of research to find good talent/characters in the miami area, so my boss gave me an outline of what types of people our target audience is looking to watch and then I have already found several people who match those descriptions. After I find these characters, I present them to my boss and if she approves of them, we will begin the second phase of the ADDIE model, design. I will help my boss and other coworkers design a show around these characters to make them relatable and likable by our audience.
Although my area of work is slightly different then direct "learning", it still very much involves the ADDIE model. It is really important in the television industry to be able to analyze and understand your demographics and target audiences. Without them, you wouldn't have many successful networks or TV programs. After the analysis process, the rest of the ADDIE model stages are equally important. After you analyze the needs of your audience you need to design a way to reach them and cater to their needs. After you have found a way to reach their needs, you have to develop the way to actually present your audience with the information (the show and the characters and the plot). After the TV show has been developed, it goes on the air (implemented) and finally reaches the target audience. If the TV show successfully appeals to the audience, then the final evaluation stage will yield high ratings and the show will stay on the air.
I look forward to following this entire process and getting to see all the step to making a great TV show.
